30 Nov BBQ salesman teaches retail optics
A retail optics experience is what people want when purchasing glasses. I often hear from optometry and dispensing practices about how tough it is in retail optics these days. And while things are certainly different in the global ophthalmic marketplace today, we can all learn from others if we are open to learning and to doing things differently.
I bought a Weber-Q, three years ago now. Returning twelve months later to purchase consumables, I was asked by the salesman (same guy who sold it to me) “How are you enjoying the Weber-Q? “Oh, it`s OK” I said. He was onto me straight away!
“What`s the problem?’ he asked. “Oh, I don`t know, it`s just different to my old BBQ”, I replied. He then proceeded to ask why, what and how questions, he then explained usage tips, showed me his i-phone photo library pictures of his balcony, his Weber, a host of meals that he had cooked on his Weber, I remember his gnocchi dish looked really good, he was having a ball, he loved his job and I came away having purchased more than accessories than I intended to.
I returned last week-end to buy BBQ cleaner. Same guy, same questions, more photos, same result, I purchased more accessories but came away an absolute Weber-Q fan and a raving fan of ‘Old mate’ at the BBQ shop, who loves what he does.
It’s the same in optics, isn`t it?
It should be, people today still want a retail optics experience but they want that experience to be something special. Today`s consumer wants a retail optics space that has a good feeling with staff who know them by name and can help them navigate the complicated arena of lens choice and frame aesthetics.
Show sincere interest in your customers, educate them, provide accurate product knowledge and create an experience that adds value to their optical appliance purchase. Turn your patients into friends and raving fans.
Most of all, love what you do.
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